Carles Alsina is appointed new CEO in Spain to lead the consolidation project, Juan Ramon Pla, vice president and António Madureira, advisor. Sabseg Group incorporates the brokerage Adell, specialized in the nautical sector, and plans to incorporate four more in the coming months.
Sabseg Group, a leading independent broker in the Iberian Peninsula, strengthens its management team with the appointment of Carles Alsina as CEO in Spain, replacing Luis Gómez Terroba, who will remain linked to the company as a council advisor. Juan Ramon Pla joins the broker as vice president and António Madureira as advisor.
These are high-level incorporations in the sector, aimed at strengthening the group's governance and accelerating its growth plan in the Iberian Peninsula, as well as its leadership in business insurance.
This growth involves the incorporation of five new brokerage firms in Spain by the end of 2023, including Adell, a brokerage recently incorporated with its headquarters in Barcelona and a strong specialization in nautical insurance.
In the words of Guillermo Adell and Cristina Vega, founders of Adell: “We are proud to join such a successful project as this one where we preserve our autonomy and feel supported in the next phase of the brokerage's growth.”
This latest investment marks the strong consolidation pace of the group which expects to exceed 500 million euros in premiums, achieve a consolidated EBITDA of over 20 million, and commissions exceeding 70 million by the end of the year.
The Adell operation has been advised by Miralles & Serra (commercial and operational DD), XP Advisory (M&A), RCD (legal DD), and ILV Silver (financial DD).
Carles Alsina joins Sabseg Group after 10 years as director at Miura Partners, where he led transactional and corporate processes. In addition, he has supported the growth and development of more than ten companies within the Miura portfolio.
"We want Sabseg Group to become the reference consolidation platform in the Iberian Peninsula, so it is necessary to add value to the Partners we incorporate into the project. My goal is to maintain a balance between the autonomy of the brokerage and the coordination of the group, which includes process and technology improvements, extraction of commercial synergies, and the generation of a group culture for attracting and retaining talent.”
Juan Ramon Pla is the secretary general of the European Federation of Insurance Brokers (BIPAR), of which he was president and vice president from 2019-2023, as well as a member of the IRSG (Interest Group on Insurance and Reinsurance) of EIOPA (European Insurance and Occupational Pensions Authority), in addition to being responsible for the international area of the Asociación Española de Corredurías de Seguros y Reaseguros (Spanish Association of Insurance and Reinsurance Brokers) (ADECOSE) and has been at the head of various insurance brokerages. His knowledge of the sector will promote the advancement of the group's institutional and international relations.
António Madureira, on his side, has extensive experience in the insurance sector after 15 years as CEO, Head, and Chairman of the Board in Portugal and a member of the Iberian committee of Willis Towers Watson. António will support Sabseg Group in expanding the business in Spain and Portugal.
Sabseg Group aims to maintain its leadership as the independent broker in Iberia, incorporating leading insurance brokers in its niche and/or geography with a high specialization in companies. The project clearly bets on technology and the digitization of processes to strengthen customer service by centralizing key corporate areas such as finance and talent management.
The group's differential strategy is based on the fundamental role of the partners of the incorporated brokers, to whom technological, financial, human resources support and greater product diversity are offered so they can continue to maintain a close relationship and local service with their clients. At the same time, they have a wide range of innovative product and service solutions that are currently only available to large companies.